An Amazon product infographic is a secondary listing image that lays product facts — dimensions, materials, benefits, comparisons — over a clean product photo. It cannot be your main image: slot 1 must show the product alone on pure white, with no text or graphics. In the remaining slots, though, infographics do the work your bullet points can't, because most shoppers never scroll past the image gallery — a spec that only lives in the description effectively does not exist. Here is what Amazon allows, the five layouts worth a slot, and how to build them without a designer.
For the main image itself, the free Amazon image resizer pads or crops photos to Amazon’s recommended 2,000 × 2,000 px.
The image rules that decide your infographic
| Rule | What it means in practice |
|---|---|
| Main image (slot 1) | Product only, on pure white (RGB 255,255,255), filling ~85% of the frame — no text, badges, props or borders. Infographics start at slot 2. |
| Resolution | At least 1000px on the longest side to enable zoom; 1600px+ is the practical recommendation. A 1:1 square around 2000×2000 uses the gallery best. |
| Formats | JPEG preferred; PNG and non-animated GIF or TIFF are accepted. |
| Claims | No prices, discounts, shipping promises, superlatives like “best seller”, or contact details anywhere in imagery. Badges only from Amazon's own programmes. |
| Competitors | Never name or picture another brand. The compliant comparison is “vs. ordinary [category]”. |
Requirements shift slightly by category, so check the current image guidelines in Seller Central before producing a large batch — rejections usually cite exactly one of the rows above.
Five layouts that earn their slot
1) Dimensions and scale
The single most useful infographic, because “will it fit?” is the question behind most hesitation and most size-related returns. Product photographed straight-on, clean dimension lines with units, and ideally a second in-context cue — on a desk, in a hand — because numbers alone don't register at a glance.
2) Benefit callouts
Three to five short labels, each pointing at the physical feature that delivers the benefit. Write outcomes, not specs: “keeps coffee hot for 6 hours”, not “double-wall vacuum insulation”. Six words per callout is the ceiling before mobile legibility collapses.
3) Comparison table
Your product against an unnamed “ordinary” alternative, four or five rows, ticks and crosses. It pre-answers the tab-switching a shopper was about to do. Keep every claim factual and specific — vague superlatives are both weak and against policy.
4) How-to steps
Three or four numbered panels showing setup or use. Anything that needs assembly, charging, refills or a first-use step earns this slot; it cuts both pre-purchase doubt and “didn't work” returns from customers who skipped the manual.
5) Lifestyle with a single overlay line
The product in a real scene with one short benefit line. The scene should show the outcome of owning the product, not just its location — the pan on a stove with dinner in it, not the pan on a countertop.
From photo to finished slot
- Start from a clean cutout. Shoot or pick your sharpest product photo and remove the background so the product sits clean on white or on a generated scene.
- Set a 2000×2000 canvas and keep the product large — an infographic still has to read as a product photo first at thumbnail size.
- One message per image. A dimensions slot, a benefits slot, a comparison slot — never all three crammed into one. Check legibility at roughly 100px, which is how it renders in search results.
- Keep one palette and typeface across all slots so the gallery reads as one brand rather than six stock templates.
- Export JPEG in sRGB at full resolution and order the gallery deliberately — dimensions and benefits belong in slots 2–3 where every shopper sees them.
Why image sets get rejected or suppressed
- Text, badges or props on the main image — the most common suppression by far.
- Promotional claims baked into imagery: prices, “#1”, “free shipping”, guarantees.
- Borders, watermarks or visible logos of other brands.
- Resolution below the zoom threshold, or stretched low-res sources that pixelate at zoom.
Where AI fits — and where it doesn't
Generation solves the imagery half: a clean white-background hero, consistent lifestyle scenes from a single photo, and colour or angle variants that match — that is what AI product photography tools are for, and ProductAI generates listing-ready base images from one upload. The text overlay itself still belongs in a design tool (Canva, Figma, Photoshop): generate the base scene, then place your callouts and dimension lines on top. Size everything to the platform before upload — the same discipline as our image size guide describes for Shopify.
